Why It’s Time to Start Caring About How to Use Video

Welcome to 2020: the year of video marketing. Online video has been around for some time, but it has become more accessible and more important than ever to utilize as a key component of your business’s overall marketing strategy.

Engage your visitors by taking a “show, not tell” approach, using video as a storytelling tool to help people use their imaginations to feel more connected to your company.

With smartphone users in the billions worldwide, it’s never been easier and more affordable to produce and share video content. As ProductionHUB stated, “Access to low-cost cameras and video editing tools has made it easier than ever to produce a video. More video is uploaded to the web in one month than TV created in three decades. Video is getting in the hands of everyone, everywhere.”

According to Avasam, 89% of video marketers say video gives them a good ROI. In addition, over 80% of video marketers agree that video helps with lead generation, with increasing traffic to their website, and with directly helping increase sales. Video could be your biggest opportunity for growth this year. Are you prepared?

Let’s jump into a few creative ways to effectively use video to help your company’s products and services stand out.

Using Video on Your Website

Have you ever scrolled through words on a website just looking for an engaging video to capture your attention? Some say that in these digital days, we have the attention span of a goldfish.

As HubSpot shared, “Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by over 80%.”

When Choice Hotels wanted to recruit top talent, we helped them build a video-centric website to attract the best prospects. Gone are the days of simply telling people a bunch of blah-blah-blah about your company’s culture and benefits.

Choice Hotels Career Site - Our People Page

Choice Hotels’ Career Website uses video interviews with current employees to portray their company culture and recruit top talent.

Draw visitors in with a video on your home page. Or, feature a behind-the-scenes video on a landing page to engage and attract people with an up-close-and-personal view of your business. We use the latest technology solutions to take your brand to the next level, telling your story in innovative ways that make a big impression.

Choice Hotels’ Career Site utilizes video interviews with current employees to help recruit top talent.

Create a Memorable Visitor Experience

In the land of trade show exhibits, technology is the key to creating unique visitor experiences. Take advantage of a large screen in the exhibit hall to show off your video design and motion graphics production that will illuminate your brand.

Try incorporating the latest technology: video wall tiles. We utilize this technology and custom build to any size and shape to showcase your products and services. You only have a few seconds to capture the attention of people passing by your booth! An eye-catching video can drive excitement that visitors will then carry home with them.

Brand USA IPW 2019 Booth

Video tiles are positioned throughout the Brand USA booth to capture the attention of people passing by.

Compelling videos that promote your brand can go a long way. With a combination of dynamic animation, high-impact motion graphics, and compelling copy, you’ll have the booth that everyone’s buzzing about.

Have Fun Engaging Your Audience

Let’s not forget that videos are just plain…fun! Spice up your holiday greetings with an animation that grabs attention. (Here’s how we helped Brand USA with a holiday-themed animation that spread holiday cheer.)


According to Social Media Today, “Video marketing in email increases the click-through rate by 63%.” What a win-win to create something fun and have viewers who want to keep engaging with your brand.

We’d be amiss to talk about video without mentioning social media.

“Videos are shared on social media 1200% more than images and text combined.” -Social Media Today

1200% more?! We all love a good viral cat video.

Why do some things catch on? The company Blendtec created a video series called “Will it blend?” that got more than 10 million views. They actually stick an iPhone in a blender and shred it to pieces. By crafting contagious content, this company inspired millions of people to share these videos out of pure amazement.

If 64% of consumers are more likely to buy a product after watching a video about it (Social Media Today), and video ads are the #1 way consumers discovered a brand they later purchased from (Animoto), then what are you waiting for?

From storyboarding and concepting to content development, scriptwriting, design, animation, video production, and beyond, our graphic and 3D designers, animators, and copywriters deliver videos that attract attention, increase retention, and generate leads.

Let’s collaborate on an engaging video that will leave a lasting impression.

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Novak Birch

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