Our powerhouse marketing and events team includes strategic project managers, writers, designers, and skilled craftspeople who create inspiring, cost-effective solutions and experiences that help you succeed.
As our government contracts expert, Valerie spearheads federal and state government business development, expertly navigating the procurement process and securing new contracts by proposing forward-thinking, cost-effective solutions. Then, she leads projects from concept to completion, offering insightful recommendations that advance clients’ missions and building strategic (often decades-long) partnerships. When she’s not bringing in business, you’ll find Valerie spending time with her family and spoiling her sons, grandson, and fur babies.
Steve leads the Novak Birch team, instilling his creative vision across all projects. He’s an extraordinary conceptual thinker and illustrator and inspires us with his enthusiasm for fresh, creative design and his commitment to client service. Passionate about the 3D realm, Steve wows clients with unique interactive displays and exhibits. When he’s not planning our next exhibit or answering his ever-ringing phone, Steve enjoys spending time with his grandson and restoring classic cars with his sons.
Dawn is the heart of the Novak Birch family—the dedicated administrator who keeps the company running like a well-oiled machine. (And she’s got the stories to prove it!) A true jack-of-all-trades, Dawn contributes to every aspect of agency operations, from production and communications to human resources, billing, and herding cats (fittingly, since her childhood dream was to become a veterinarian).
Adam leads our team of craftspeople and shop techs, managing the construction of high-impact exhibits, displays, signage, and more. As the liaison between our creative services and exhibits teams, Adam helps dream up unique solutions and then brings those visions to life, creating everything from wayfinding for 110,000-square-foot federal buildings to show-stopping two-story exhibit booths. He also supervises the on-site set-up of trade show booths and environmental installations and handles all estimating, consulting, and billing. When he’s not immersed in creating our next award-winning exhibit, you’ll find Adam spending time with his family and working on his car collection.
Agency Services Director
Rachel leads our creative and account services team and manages the agency’s workflow. From brand identities to trade show exhibits and events, marcomms materials, and digital campaigns, Rachel expertly keeps all our accounts humming while thoughtfully fostering new and long-term client relationships. With an eye for detail and strategic planning skills, Rachel takes a holistic approach to projects and collaboratively delivers thoughtful, cohesive solutions and experiences that achieve our clients’ goals. When she’s not managing the “organized chaos” that can be a marketing agency, you’ll find Rachel out and about in Charm City.
Content Strategy Director
Tiffany is our content guru, leading the development of all content strategy, copywriting, and brand messaging for the agency. From digital and interactive to social and print, she’s passionate about crafting content that inspires target audiences, motivates action, and achieves a client’s goals—all while aligning with and strengthening their brand. With 20+ years of experience, Tiffany has conceptualized and written award-winning solutions for clients across diverse industries. When she’s not pitching the next big tagline, Tiffany enjoys traveling and cooking.
Beth has what we call a serious case of “the arts.” And that’s great news for us! From print and digital design to illustration, literature, and fine art, Beth’s multi-faceted design prowess results in thoughtful, innovative solutions. With her pup, Bowie, by her side, Beth provides art direction to our design team and also creates impressive brand identities, social media campaigns, suites of collateral, and other marketing creative. In addition to art director and designer, Beth is a self-described music nerd who also dabbles in writing, giving her a well-rounded and fresh take on every project she tackles.
Senior Event Manager
It takes a special set of skills to wrangle all the requirements of national and international trade shows. Lucky for us, Maureen’s got it mastered—and she does it all with a smile! As the primary contact for clients, vendors, show organizers, and decorators, she handles the administration and logistics of all our client events, including scheduling, planning, invoicing, and shipping. When she’s not keeping our events humming, Maureen enjoys spending time with her family and going to the beach.
Senior Account Manager
Allie has a dynamic background in account management, event logistics, and design—coupled with a natural ability to nurture client relationships. Fueled by her daily iced coffee, we count on Allie to manage projects and campaigns from beginning to end, leading the creation of digital, print, trade show/exhibit, web, and video projects for clients. As the key liaison between the client’s team and our team, she ensures that all deliverables are on brand, on time, and on budget. When Allie’s not busy keeping our accounts running smoothly, this Philly native enjoys going “down the shore” and eating “wooder ice.”
Rachel’s ability to organize and multi-task while remaining detail-oriented only touches the surface of the value she brings to our team. Always on the go, she provides critical project management and account support for a wide range of projects, including marketing campaigns, retail installations, and interior and exterior signage for our government clients. She also manages scheduling and ordering and ensures that our clients’ projects remain on track and are delivered on time.
Growing up, Sylwia dominated in art class—so it didn’t take long for her to realize her calling. At Novak Birch, she designs imaginative marketing solutions ranging from brand identities to collateral and environmental. When Sylwia’s not tackling design projects, she’s intimidating gym goers with her bench press or dreaming of a cross-country road trip, complete with campy roadside attractions and glorious, artery-clogging delicacies.
A seasoned designer with 20 years of experience, Carlos brings versatile expertise to our team, working with both our design team and our shop to plan, design, and produce branded environments and experiences that draw in visitors. From dimensional signage and environmental graphics to branding and collateral, Carlos is adept at delivering high-impact solutions that get results for our clients.
Event Planner & Project Manager
An experienced events professional and NB’s resident dog whisperer, Kelley excels at planning, organizing, and running events, meetings, and trade shows of all types—virtual, hybrid, and in-person. She spearheads the agency’s event planning, project management, and logistics for the U.S. Centers for Medicare & Medicaid Services (CMS), serving as the point of contact for a variety of stakeholders and constituents. Kelley’s attention to detail and knowledge of event technology are crucial to CMS’ event success. When she isn’t planning events or wooing all the NB dogs, you’ll find Kelley out and about in the city with her dog, Cudi, or volunteering at BARCS.
With an impressive skillset ranging from graphic design to 3D/CAD design and even fabrication and build, Lisa is the perfect fit at Novak Birch. Working closely with our creative team and our in-house fabrication team, Lisa uses her expertise to create concepts and designs for high-impact user journeys and branded, interactive environments. From trade show booths to branded environments, Lisa’s eye for design delivers spaces and places that keep our clients happy. When she’s not at NB, Lisa enjoys traveling, woodworking, hiking, running, and reading.
Designer & Fabricator
Stephen uses his graphic and digital design skills to create an array of creative materials ranging from flat graphics to dimensional pieces. With a focus on design for environmental installations and displays, he excels at working with our shop team to ensure that his designs are fabricated and built to achieve our clients’ goals. Stephen’s skills in painting, illustration, and 3D design make him a valuable asset across the agency’s wide range of creative projects. When he’s not designing, Stephen is an avid consumer of all things history and DIY.
Alexis’ skills in both design and illustration make her a versatile member of our team, expertly crafting and delivering creative for clients across wide-ranging industries. From collateral and graphics to logos, Alexis’ focus and design know-how result in marketing materials that receive plenty of client praise.
Mark is a detail-oriented craftsman who creates custom solutions and spaces that help our clients achieve their goals. He’s proficient in a variety of tools and materials and brings many years of experience to each client project.
With a big personality and an even bigger heart, Beau epitomized a great leader. In 1987, he founded Novak Birch, growing it from a small design shop to the successful marketing, events, and exhibits agency it is today. He leaves behind a lasting legacy of creativity, collaboration, and innovation. Here’s to you, Beau.
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