Senior Event Manager

Novak Birch plans and delivers in-person, virtual, and hybrid event and trade show experiences for clients across
diverse industries, including federal government, healthcare, travel/tourism, and more. As we grow, we’re looking for
an experienced event manager to join our talented team.


  • Lead the planning and execution of all assigned events, at any scale (virtual, hybrid, and in-person), webinars, conferences, trade shows, and meetings for our clients, who range from government agencies and commercial organizations to associations. 
  • You’ll bring leadership and guidance to team members across all Departments, including Account Management, Communication, Design, Exhibit Fabricators, and more to plan and execute events.
  • Conceptualize and lead strategic events, ensuring every aspect of the event is aligned with the client’s overall event objective.
  • Develop event and trade show strategies and tactics for growth with the leadership team. Actively involved in new business development including collaborating on RFP responses and new business opportunities.
  • Daily interface with client on assigned events. 
  • Oversee and manage event project plan/timelines for assigned clients.
  • Manage client webinars/virtual events using Zoom and other event platforms, ensuring that they are seamlessly delivered. This includes securing, building, and managing the virtual platform. 
  • May require speaker management to include speaker communications, timelines establishment, data collection, and speaker travel/registration management. Oversee all logistical needs for clients and events, such as preparing quotes and PO’s, managing F&B, room block, site visits, securing travel accommodations, and managing event specifications.
  • May require sponsor/exhibitor fulfillment duties including exhibitor/sponsor communications, general services contractor and floor plan management.
  • Collaborate with the Account Management Team in developing internal event project schedules/calendar of events and priorities, communicating them to the team, and maintaining them.
  • Oversee the creative process and coordinate content, graphic development, and production of all program collateral (i.e., agenda, programs) and signage. 
  • Proactively bring new ideas and improved processes to the team to streamline internal team operations and enhance client experience.
  • On-site lead at events and travel, as required. 
  • Serve as direct supervisor for events managers/specialists/coordinators.
  • Coordinate data collection and tracking of priority campaigns and initiatives for ongoing evaluation of performance for continuous improvement. 
  • Create and maintain analytics/metrics reports on campaign engagement, effectiveness, and business impact.
  • Create and manage event budgets, invoicing, schedules of payments. Present forward-thinking and cost-effective approaches.

Required Qualifications

  • At least 8-10 years of experience successfully managing live, virtual and hybrid events, including trade shows. Focus and experience in an agency or corporate environment a plus.
  • Minimum of 3-4 years of direct client management.
  • Digital event platform experience.(Cvent and Cvent app a plus)
  • Excellent written and oral communication skills.
  • Exceptional negotiation and budget management skills.
  • Exceptional project management, time management, and organizational skills. 
  • Detail-oriented with the ability to multi-task and prioritize multiple deadline-driven projects.
  • Must work well individually and as part of a collaborative team in a fast-paced, client-centric environment.
  • Proficiency in Microsoft Word, PowerPoint, and Excel, at a minimum.
  • Expert level understanding of event management scope and ability to lead planning process.
  • Strong work ethic and drive—the ability to go the extra mile and work a flexible schedule and/or extended hours to meet the client’s goals.
  • Calm and flexible approach to handling the stress of everchanging demands.
  • The ability to take direction from others and provide constructive criticism.

Preferred Qualifications

  • Bachelor’s Degree in Marketing, Event/Hospitality, Communications or Public Relations.
  • Experience with or knowledge of government protocols regarding contracting, events, and travel.
  • Experience working with Cvent and Zoom platforms.

Required Travel: This position requires travel up to 30%.

This is a salaried, in-office position. Novak Birch offers a generous benefits package to its employees, including health insurance coverage, paid holidays, paid vacation/sick days, flex scheduling, profit sharing, and 401K.

Interested? Email your resume, cover letter, salary requirements, and a PDF portfolio or link to online portfolio to [email protected]. Please use the subject line “Senior Event Manager” followed by your name. No calls, please.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Novak Birch is a strategic marketing and experiential agency in Baltimore, Maryland. Since 1987, we’ve built longstanding partnerships with clients and delivered high-impact, memorable experiences and solutions that help clients reach and communicate with their key audiences and grow their brands. We work in a huge, 100+ year-old renovated warehouse with a pool table in the kitchen and a (friendly) pack of dogs. As a creative agency with a fully equipped carpentry and metal fabrication workshop, our workspace is very conducive to creativity.

Novak Birch

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