Program Guides with Panache

Maryland Public Television

We’re helping Marylanders (and beyond) watch their favorite shows and discover new ones. Because what will we watch now that Downton Abbey is over?

Download the full case study here.

Maryland Public Television (MPT) comprises six stations, broadcast throughout Maryland and Washington, DC, as well as parts of surrounding states. Distributed monthly, MPT’s program guide provides members and partners with schedules for its three channels and informs them of area events.

Download the full case study here.

MPT sought to update their program guides, which were outdated and content-heavy. Novak Birch was tasked with designing, editing, and producing engaging program guides that support MPT’s mission to educate and entertain the public with high-quality programs and services.

Download the full case study here.

While adhering to MPT and PBS brand guidelines, Novak Birch updated the guide by eliminating serif fonts, distracting background colors, and large blocks of text. We designed a clean, modern guide that makes it easy for readers to find the information they seek and to discover new programs.

  • The at-a-glance grids provide a brief overview of each day’s line-up, while the listings provide more detailed information.
  • Call-outs feature teasers about programs to engage readers.
  • Each guide’s cover and feature page highlight one program/initiative, enticing readers to learn about the program and to explore the guide.

Download the full case study here.

  • We negotiate print costs to ensure the best value for this state organization.
  • Since Novak Birch began producing the guide in 2012, it has won the following awards:
    • International Academy of Visual Arts: Communicator Awards
      • 2014: Gold (1) & Silver (2), Creative Design
      • 2013: Gold (3), & Silver (2), Creative Design
    • PromaxBDA: Local Awards
      • 2013: Silver (1), Off Air Design
    • Viewer Recognition: MPT members have praised the guide for being legible, organized, and easy to use.

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Novak Birch

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