This logo request turned into 100,000 sq. ft. of branded office space.
BEA produces economic account statistics that enable government and business decision-makers, researchers, and the American public to follow and understand the performance of the nation’s economy.
This logo request turned into 100,000 sq. ft. of branded office space.
BEA sought a new logo that was forward-thinking, modern, and adaptable across mediums.
This logo request turned into 100,000 sq. ft. of branded office space.
BEA’s logo received positive feedback from stakeholders, leading them to expand the scope of the branding project to their 100,000-square-foot office space and giving the federal agency new energy both internally and externally.
This logo request turned into 100,000 sq. ft. of branded office space.
- Research: We conducted research with BEA employees and stakeholders to gather insights on BEA’s brand culture.
- Logo Design: We designed a contemporary logo with a clean, sans serif font, typographical layout, and color palette.
- Logo Style Guide: We developed an easy-to-use style guide that details proper use of the logo and font families to ensure correct and consistent use across all platforms.
- Office Branding: We redesigned all three floors of BEA’s 100,000-square-foot office space at Suitland Federal Center, incorporating the new logo throughout. We designed, fabricated, and installed branded, dimensional elements such as signage, wall graphics, and vinyl graphics for glass conference room doors and walls.
- Marketing Materials: We applied the logo to stationery templates, trade show booths, event materials, and promotional items (e.g., coasters, hats, pens, and clocks).
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