A Stand-Out Exhibit


Find out how LED lights transformed a sterile exhibit space and generated hundreds of leads for our client.

Download the full case study here.

Novatec, Inc. is a leading provider of resin handling, drying, conveying, and blending systems for the plastics industry.

Download the full case study here.

Attended by 60,000 professionals from 20,000 companies, the NPE International Plastics Show is the preeminent plastics trade show and conference. At the 2015 show, Novatec sought to attract attendees to their exhibit, generate leads, and position the company as an industry leader.

Download the full case study here.

To help Novatec stand out among 2,000 suppliers in one million square feet of space, Novak Birch designed and fabricated an eye-catching 50’ x 130’ exhibit that showcases their innovative technology and approach through a welcoming, interactive experience. Our solution included:

  • LED lights: We gave Novatec’s exhibit a unique, stand-out look with LED lighting and signage, then planned to space to offer an engaging experience.
  • Open, Welcoming Layout: We designed Novatec’s exhibit with an open layout that encouraged visitors to explore. The space included three zones with signage and an interactive touchscreen that described the process. Along the way, Novatec representatives answered visitors’ questions.
  • Live Demonstration: A live demonstration with LED-lit, clear glass tubes revealed a normally unseen manufacturing process.
  • New Technology: Novatec debuted its groundbreaking, predictive Prophecy Sensorlytics application at the event. We prominently featured the Prophecy sensors on machinery inside a custom 6’ crystal ball (a nod to the technology’s name).

Download the full case study here.

  • Novatec’s glowing displays and personalized attention attracted hundreds of attendees.
  • This exhibit generated more leads and inquiries than any previous NPE event.
  • Novatec received media coverage for their unique app.

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