Armacost Lighting designs and manufactures innovative, energy-efficient LED lighting, LED drivers, dimmers, controllers, and accessories.
Increase product sales among retailers and consumers, focusing on the flagship product—RibbonFlex Pro™ LED tape lighting.
Created the Armacost Lighting brand and a suite of marketing materials to launch the flagship product.
- Developed a brand platform, including logo, color palette, messaging, and unique selling proposition, used across all print, display, and web channels.
- Conducted consumer focus groups.
- Developed product packaging that prominently features benefits and DIY information.
- Produced consumer-friendly installation guidelines.
- Built customized, hands-on trade show and POP displays for distributors and consumers.
- Created an intuitive, user-friendly website (armacostlighting.com) that provides quick access to product information and enables administrators to easily update the site.
- Provided public relations support, including trade publications, trade shows/exhibits,
- The product and accessories are the first and only component-based tape lighting system available at home improvement stores. They consistently receive the most five-star reviews of any accent or under-cabinet lighting product at The Home Depot.
- National, regional, local, and online retailers carry the RibbonFlex Pro LED product and accessories, including The Home Depot, Lee Valley Tools and DeNault’s True Value.
- The product has received significant industry recognition:
- Won the Retailers’ Choice Award at the 2012 National Hardware Show®.
- Profiled on the Lifetime channel’s home improvement show Designing Spaces.
- Featured in National Hardware magazine.
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