This Is the Secret to a Successful Partnership

We all want clients who love us enough to stick around for years—even decades. But it’s more than just delivering brand messaging that makes a client shine, or building a booth that steals the show. What’s the secret? Excellent customer relations. Really, it’s an age-old concept that works, regardless of the changing times. Whether we’ve […]

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How to Craft Powerful Brand Messaging

When you think about your brand identity, what comes to mind? Your logo? Tagline? Sure, these are two important components, but there’s much more to an effective brand identity—including messaging.   Let’s take a closer look at brand messaging, an often overlooked component of a brand identity. What Is Brand Messaging? Brand messaging is the […]

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This Is Why the Design of Your Office Space Matters

Have you thought about redesigning your office space, but you don’t want to commit to the cost—and, frankly, you aren’t sure if it really matters? Well, consider this helpful hint: the thoughtful, creative design of an office can help attract and retain employees. And you might even see a dramatic shift in productivity with a […]

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Traveling the World to Bring Creative Dreams to Life

Our creative team is often on-site to scout spaces or construct booths for events, trade shows, and environmental design projects, but we especially look forward to our annual trip to Germany to do this. Now that he’s back from his third year supporting our client Brand USA at ITB Berlin, the world’s leading travel trade […]

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How Creatives Define Creativity

So you know that Novak Birch is a full-service marketing and events agency. And you’ve likely seen at least some of our work—from brand identities to integrated outreach campaigns to large-scale trade shows. But do you know our team—the creative marketing experts behind the magic? Over the next couple months, follow us on Facebook and […]

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7 Fun Facts About Our Marketing & Events Agency

Last month, Novak Birch celebrated 30 years in business! We enjoyed revealing some secrets behind the history of our marketing and events agency. Our social media accounts turned into a month-long throwback as we highlighted some of the very best photos from the NB archives. While we’re still in popping champagne mode over here, we […]

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What Makes a Good Logo?

Have you ever seen a logo that you like and stopped to think about why you like it? Go ahead, try it. Think of a logo you like. Now describe why. It can be tough, right? Often, clients ask for a logo and say, “I want something like Nike’s logo,” but they aren’t able to […]

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DECEMBER’S TOP DOG – MYA

At Novak Birch, our team members’ dogs are an integral part of our culture, with several in the office every day. In recognition of their loyal support, we featured the Novak Birch dogs in our 2016 calendar—and we’ll be posting the outtakes here! In addition, Novak Birch is making a donation to one non-profit animal […]

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Virtual Reality. Real ROI.

Virtual reality (VR) is taking the world by storm, quickly becoming the hottest customer engagement tool. But you can’t just plunk down a pair of VR goggles at your next event and expect results. The key to using VR effectively is taking a holistic approach, looking at how it will fit into—and improve—the entire user experience and ultimately, support your overall brand.

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NOVEMBER’S TOP DOG – LOOSEY

At Novak Birch, our team members’ dogs are an integral part of our culture, with several in the office every day. In recognition of their loyal support, we featured the Novak Birch dogs in our 2016 calendar—and we’ll be posting the outtakes here! In addition, Novak Birch is making a donation to one non-profit animal […]

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Novak Birch

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